Social media has proven to be a powerful promotional tool in its most basic form — and even more so if deployed strategically and with enhancement tools. Read on to learn more about apps and other tools that can boost your social media strategy.

Having great content on your site is the magnet that attracts visitors.

Decades ago, five seconds was a completely acceptable time to wait for a page to load. But today,  internet speeds have become faster, and most users expect a page to load as soon as they open it. If your website doesn’t load in a second or two, visitors will simply close it.

Dashboards have become extremely useful tools for companies to make the most of their raw data. With proper implementation, a dashboard can display essential information in an easy-to-understand format, allowing business owners to easily make informed decisions.

Everyone uses email as the central hub for their personal internet activities, but this also makes it an attractive target for cyberattacks. The importance of email security is vital to your company’s survival, so applying these simple tips can dramatically reduce your exposure to hackers and malware.

For a successful virtualization project, it’s important to understand software licensing and support policies for virtualized and cloud environments. Today, many enterprises invest in software to track licensing compliance and vendor support policies because policies could differ substantially among vendors.

Picking a VoIP solution for your business can be tricky since there are so many data plans to choose from. But here’s a pro tip: Calculate the total cost of ownership (TCO) and not just the monthly fees.

What is TCO?
TCO is the overall sum of procuring, deploying, and operating a VoIP system over its life cycle, which is typically five years.

Do your officemates groan whenever they have to sit through another PowerPoint presentation? Once it’s your turn, knock their socks off by using these easy-to-follow tips.

Start slideshows instantly
The audience doesn’t want to see the speaker’s cluttered desktop or unread emails as the PowerPoint presentation is being set up.

Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time and effort, and can require a significant financial investment. Previously, only large corporations could afford marketing automation, but that’s no longer the case.

Using the cloud is so common these days that most small- to mid-sized businesses (SMBs) have at least one cloud service supporting their operations. An increasingly popular cloud-based service is enterprise resource planning (ERP). But what is it? And what are the advantages of using a cloud-based ERP? Here’s a quick and informative overview.

Instagram has gone from an app that shares puppy photos with vintage-themed filters, to a marketing tool that savvy businesses are taking advantage of. The photo-sharing giant has a billion monthly active users, making it an ideal online marketplace.